Purple Table PLLC

The founder of Purple table reached out to me to help her reinvent her logo. She wanted to give it a more put together look as opposed to the logo she created for herself when she first started. She drew an image of a purple table in the style of a child because she mainly treats children and wanted to make them feel comfortable and at home with her.  Together we worked to find another icon that translates the same idea in a more sophisticated way.

If you scroll through below, it will take you through the process of how I got to the above logo and business card.

Prior to the final design, we were toying with a new name identity and design for the company and came up with Holistic Twist due to the fact that she uses holistic methods to treat her patients. She also uses essential oils and diffuses some of them in oil diffusers. In attempt to show that I created an illustration of an image of an oil diffuser as the icon. I later decided that the name and icon did not accurately represent what her business stood for and went back to the drawing board.  Where we finally settled back on Purple table and its slogan “A ‘whole’ lot of wellness.”