Logo Proposal- Milwukee School of Engineering (MSOE)

According to students at MSOE, a large amount of the student body does not like the way the mascot, Roscoe Raider, is pictured. So much so, that they don't use or purchase a lot of merchandise with his image. They tend to use the block of the MSOE letters in the mascots place. For example, on the sports turf field, the Roscoe Raider's image is not pictured in the center but instead, the MSOE block is. And the same goes for a decent amount of the shirts and sweatshirts sold in the MSOE bookstore.  A friend of mine who is a student at MSOE, is a part of a committee to redesign his schools logo for both athletics and in general so he came to me with his student team to help reinvent Roscoe the Raiders look in order to unite the student body, and allow them to embrace their mascot once more. Here are the final designs I presented.

MsoeLOGO.png

I created this Mascot in such a way that you can 'remove' the diamond shirt Roscoe is wearing and it becomes its own separate logo for MSOE, the way the block was before. This way they can leave both the MSOE block and the old Roscoe the Raider behind and move onto the new ones if they so please. 


Msoe-Logo.jpg
 

—The currently used block Logo by MSOE

MSOE’s ‘scary’ mascot Roscoe the Raider—

MsoeLOGO2.png